Between culinary delights, charming discounts, and colorful entertainment, the Haller Frühling offers everything that makes springtime hearts beat faster.
Retailers in the city center and in the commercial centers of Schwäbisch Hall welcome spring with numerous offers and a spring festival on the market square. Numerous activities for children and adults are available at the event location, Dietrich-Bonhoeffer-Platz, Froschgraben, and the marketplace. Culinary visitors will also be well taken care of. The trade centers in East, West, and Kerz also have a lot to offer, with discount promotions, tastings, and music creating a spring-like strolling atmosphere.
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In the special ambience of the open-air museum, against the magnificent backdrop of the historic buildings, the cheese market has its own distinctive atmosphere. Cheese dairies offer their specialties at many stalls. Artisan cheeses made from goat's, sheep's or cow's milk, a total of about 200 different varieties, are waiting to be tasted, enjoyed and taken home. The cheese assortment is complemented by other regional and international specialties such as fruit brandies, edible oils, horseradish, mustard, jams, pralines and chocolates, sausages and bacon, organically grown vegetables and more.
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It all started 2,500 years ago with the salt spring!
For centuries, salt boilers produced salt - the "white gold of the Middle Ages." The trade associated with it made the city prosperous and is not least why it is an architectural gem today. Since the 14th century, the salt boiler festival has been documented in Schwäbisch Hall. The origin of the festival was probably the cleaning of the salt spring that founded the medieval wealth.
This hard work was rewarded with a festival granted by the magistrate to the salt boilers. It had to be approved every year. A fixed routine, clothing, and dance posture were prescribed. The 1785 festival order was amended several times, most recently in 1950.Today, the cake and fountain festival with more than 300 actors and helpers is one of the most beautiful homeland festivals in the country and offers a colorful mix of medieval customs and a lot of music.
In addition to the historical festival, you can expect a lot of music on the festival square.
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The open-air theater, founded in 1925, on the steps of St. Michael and in the Haller Globe Theater (since the 2000 season), is one of the city's trademarks. Great classical works from Shakespeare to Schiller, as well as thrilling musical theater productions with an excellent professional ensemble, make up the special program diversity. Over 60,000 visitors come from near and far every summer to enjoy this special theatrical experience. Not to mention the family theater and the supporting events. The open-air theater has been setting accents since 2003 with the highly regarded productions of the youth club and the biennial International Youth Theater Festival. A milestone: In March 2019, the New Globe Theater was inaugurated, which can be used as a year-round stage.
The open-air theater also offers a varied "winter program" in the New Globe Theater with theater, dance, music, and new formats outside of the festival season from fall to spring. External event organizers can rent the attractive 370-seat stage for guest performances.
The line-up for Friday evening at the Würth Open Air 2026 includes Zucchero, Nena and Anastacia. Italian singer-songwriter Zucchero is the headliner of the evening and is known for his distinctive blend of blues, rock and soul. Since the 1980s, German pop icon Nena has been synonymous with joie de vivre and energy and is a fixture on the German music scene. The festival day will be opened by American singer Anastacia, whose powerful voice has made her one of the most successful pop stars of her time worldwide since the early 2000s.
Roy Bianco & Die Abbrunzati Boys, ClockClock and Paula Carolina are on the line-up for Saturday evening. Roy Bianco & Die Abbrunzati Boys bring a unique blend of retro charm and contemporary pop culture to the stage with their Italo pop. ClockClock stands for modern, electronically influenced pop with emotional depth. And Paula Carolina impresses with energetic indie pop characterised by honest lyrics and social relevance. The artists for Friday will be announced shortly.
Würth Open Air 2026
Carmen Würth Forum, Künzelsau
Friday, 26 June 2026, 6 p.m.
Saturday, 27 June 2026, 6 p.m.
From 11 a.m. to 5 p.m. you can watch the boilers at the Haalbrunnen at the Haalplatz behind the Hällisch-Fränkisches Museum. Admission is free!
Dates:
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For over 800 years, the Jakobimarkt has been held in Schwäbisch Hall at the end of July. It is one of the oldest markets in the region and offers many attractions: an amusement park and a market with many great deals.
Flea Market
At the Krämermarkt on Haalplatz and in the city center, about 100 market vendors offer everything your heart desires from Saturday to Monday. There, all kinds of textiles, leather and knitted goods, household and wicker goods, as well as cleaning, care, and cosmetic products, and much more, are offered.
Tent and amusement park
The amusement park, which has been held on the Kocherwiesen in Steinbach for over 50 years, offers great attractions and a lot of programs for the whole family. Whether a ride in one of the colorfully lit rides, fun with lively music in the festival tent, or treats from the various food and candy stands.
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Schwäbisch Hall welcomes the international cycling world! In 2026, this charming town on the Kocher River will be a stage location for the Lidl Deutschland Tour, Germany's largest stage cycling race. When the historic market square becomes the centre of this unique cycling festival, sporting excellence will meet art and culture.

At the end of August, Schwäbisch Hall celebrates the Night of Nights: The city park along the Kocher River transforms into a unique sea of lights during the Summer Night Festival. Thousands of lights in imaginative ground ornaments and colorful lanterns in the trees create a breathtaking display of light.
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This classic car rally with a maximum of 100 vehicles looks back on over 30 years of tradition. The sporty rally takes place every two years (alternating with the Hohenloher Genießerfahrt in odd-numbered years). With a touristic and a more sporty variant, there is something for everyone. Of course, the culinary delights must not be neglected either. That's why the ride includes a coffee stop at Kirchberg Castle and at the German Automobile Museum in Langenburg Castle. The start and finish is the historic market square in Schwäbisch Hall, which is one of the most beautiful in southern Germany.
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When smoke comes out of the chimneys over the museum and it smells like fresh bread in all corners, every visitor knows why this festival bears its name. In the historic baking ovens of the museum buildings, the most different variations of regional specialties are being baked by busy helpers. But there is more than just salty and sweet cake and fresh bread. There are also barbecued and cooked specialties.
The baking oven celebration is also a shopkeeper's market of the special kind, on which much is to be bought or experienced: A broad pallet of regional products, craftsmen present their work, young animals are prämiert, music is played, jugglers and Trachtentanzgruppen appear and please their public.
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For parents, grandparents and other family members with babies or toddlers (up to around 2 years old) who would like to enjoy art in a relaxed and welcoming atmosphere. Together, we will explore selected artworks from the exhibition “FOCUS. New Perspectives on the Würth Collection” – with plenty of time for breaks, pushchairs and little ones’ needs along the way.
From October 9 to 11, 2026, the city of Hall will celebrate autumn in all its facets. The days are getting shorter, the temperatures are dropping, and the leaves are glowing in warm orange tones – autumn has arrived! But instead of snuggling up at home, the people of Hall will be heading into the city for the popular Hall Autumn. Whether shopping, culinary delights, or exciting activities for the whole family, the Hall Autumn has something to offer for young and old.
What is the world like elsewhere? Artists ask themselves this question too. Many of the artworks in the exhibition “FOCUS. New Perspectives on the Würth Collection” therefore depict foreign places and the longing for them – we can discover mysterious cities, unfamiliar landscapes and even the distant cosmos. Join us at Museum Würth 2 on an exciting journey through art!

One of the most beautiful market squares in southern Germany and St. Michael's Church with its imposing flight of steps form the historical backdrop for Schwäbisch Hall's Christmas market. Lovingly decorated huts, many different types of mulled wine, Christmas treats and handicrafts delight visitors.
The supporting programme includes activities for children, Christmas music performances and public themed city tours.